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Damn, I Wish I'd Thought of That!
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Word of Mouth Marketing: How Smart Companies Get People Talking

by Andy Sernovitz
Foreward by Seth Godin
Afterward by Guy Kawasaki

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Blogs

Damn I Wish I'd Thought of That!

Damn, I Wish I'd Thought of That:
Unusually Useful Ideas for Smart Marketers

GasPedal CEO Andy Sernovitz's blog. (link)

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Word of Mouth Marketing Association Blogs

News blog: roundup about the word of mouth marketing industry (link)
Research blog: Everything you need to know about word of mouth measurement (link)

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