BlogWell
Learn Word of Mouth
From the Blog
- Free Teleconference: Guy Kawasaki & Andy Sernovitz -- Nov 18, 5pm ET
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- Word of Mouth Marketing Research: Companies to Start Spending More on WOM
- Word of Mouth Geniuses of the Week
- Free Book Contest: Back of the Napkin by Dan Roam
- Winners of the Seth Godin Book Contest
Free
Book Excerpt:
Word of Mouth Marketing How Smart Companies Get People Talking
About the book
Word of Mouth Marketing: How Smart Companies Get People Talking
by Andy Sernovitz
Foreword by Seth Godin
Afterword by Guy Kawasaki
Master word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
- 3 Reasons People Talk About You
- 4 Rules of Word of Mouth Marketing
- 5 Ts of Word of Mouth Marketing
- 6 Big Ideas: Deep Stuff That Changes Marketing Forever
"No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz." -- Peter Fader, Professor, Wharton School of Business.
Learn more at the official book web site: wordofmouthbook.com.
How to get it
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