Welcome to GasPedal.com

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Strategy for Word of Mouth Agencies
Succeed and lead in the word of mouth marketing business

GasPedal will help you be a leading player in word of mouth marketing services

We have worked with dozens of companies to help them create a unique position in the word of mouth services business. We will help you carve out your place and lay out a strategy to ensure long-term competitive advantage.

Step 1: Landscape analysis

• Competitive Analysis: Understand who's who in the word of mouth business -- competitors, allies, and customers
• Trend Analysis: What is coming next, who is going to drive it, and where you can lead
• Customer Demand: What clients want, what are they buying, and what are their unmet needs

Step 2: Product and positioning

We'll help you focus your product and positioning to capture a unique place in the market. Word of mouth marketing is still a tiny industry, but it's growing fast. You can own a segment of substantial size. Learn where the openings are, how to get ahead of fads, and capture key markets before the competition even knows that they are there. We'll get specific: tactical strategies, products and services, and marketing message.

Step 3: Business development

We'll help you build the strategic relationships you need to execute your strategy. We will introduce you to the specific contacts that are critical to your success. We'll help you:

• Generate new sales leads
• Score key partnerships
• Set up strategic meetings
• Build a high-level board
• Meet investors
• Identify acquisition targets

The winning companies are being decided today

Everyone is scrambling to succeed in the word of mouth services business. Clients are buying everything they can get their hands on, tiny startups are becoming hugely successful, and big firms are angling for their place.

You need to cement your leadership position now:

• Create unique offers that resist competition from look-alikes
• Defend against unknown startups with game-changing products
• Prepare for industry consolidation
• Fad-proof and trend-proof your offers

You need to understand what clients are buying. We have worked with hundreds of firms that are executing word of mouth marketing campaigns. We understand how they think, what they need, and where the big opportunities are. You'll have a deep understanding of needs, budgets, decision makers, market size, and key trends.

A unique perspective

We're not just another strategy firm. We helped create the word of mouth marketing industry.

We have a uniquely independent perspective. Our CEO was the co-founder and CEO of the Word of Mouth Marketing Association. We spent years developing close relationships with buyers and sellers of word of mouth services. He sees the industry from a neutral big-picture perspective.

We have deep relationships with hundreds of vendors. We're the first call for client-side marketers and we know what they are looking to buy. We have helped grow this business from the ground up, we know everyone, and we know where things are going. Today's stars were sharing their draft business plans before they even started their companies.

We'll help you find the position, message, and services that put you at the front of the line.