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Word of Mouth Marketing: How Smart Companies Get People Talking

by Andy Sernovitz
Foreward by Seth Godin
Afterward by Guy Kawasaki


Viral Marketing & Email Best Practices

Email is still the king of word of mouth. Nothing travels farther, faster, cheaper -- or brings in more sales.

From the most basic tell-a-friend form to a well-crafted opt-in email newsletter, email is the #2 choice of consumers for product information, after "referrals from a friend."

A successful viral email doesn't need to be a silly video or a dancing chicken. You need good content (news, coupons, etc.), interested readers, and basic viral best practices that help it spread.

More revenue from your existing email investment

Why will someone forward your email?

Viral strategy is a very specific subset of email best practices that focuses on key tactics to increase pass-alongs.We complement your current investment in email delivery, list acquisition, and creative development. Our Viral Email Best Practices service guarantees that you are getting every click, every sale, and every new customer from your email marketing program.

GasPedal helps you take advantage of missed opportunities. We are experts in more than 500 email best practices that you can use for maximum impact. Even the most experienced marketers can see phenomenal jumps in response with focused strategic changes. We'll help you create great emails that won't get deleted, with improved content strategies, increased viral pass-along rates, and vital elements that close more sales.

The fastest way to improve your email campaigns

You'll get the maximum payoff in the shortest time with our focused, intense consulting services. We'll customize a program for you that delivers straightforward strategies that are affordable, doable by your existing team, and deliver revenue fast.

Focusing on viral best practices gives you immediate improvements in ROI. If you change nothing else, a few tweaks that increase pass-along rates will increase the profitability of your entire program.

You'll have results to brag about in just a few weeks, because we know how to identify the specific strategies that you can implement quickly for maximum results at the lowest cost.

Proven results

We're email marketing strategy experts who help you turn good email marketing into extraordinary email marketing. We'll help you grow your lists, get your email opened, close more sales, and build your brand.

GasPedal has helped fantastic marketers generate significant improvements in their email campaigns. We've been doing it since 2000 for great companies like TiVo, Kimberly-Clark, ABC, Ralph Lauren, Sprint, ClearChannel, and more.

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