Welcome to GasPedal.com

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Word of Mouth Marketing Intensive Training
Master the skills that get people talking about you

Word of mouth marketing is effective, powerful, and generates real ROI. It's also fun, inspiring, and inexpensive.

Your entire team will learn the basics of effective word of mouth marketing in our intense, fast workshops. When they do, you'll find your company a little more creative, a lot more energetic, and selling a bunch more stuff.

In one day we'll give you comprehensive training in the core skills and essential concepts. We'll cover each of the key skills you need to know, in a custom-build crash-course that gets you started immediately. We'll even get into developing action plans and execution strategies.

When we're done, you'll have programs you can execute the very next day. You'll start to see more word of mouth by the end of the week. And you'll be well on the road to a long-term sustainable word of mouth marketing program.

Before you do anything else--before you invest in complicated campaigns, agencies, or tools--start with us. You'll know what to do, what you can do in house, and how to take it to the next level efficiently and effectively.

Most important: This is inspiring, humanizing stuff. You will be excited and energized to execute the endless upside of evangelism.

It's more fun to work at a company that people want to talk about.

Everything is customized for your team

We don't do canned seminars. The entire program is created specifically for you.

We will spend extensive time in advance learning about your company, what you want to achieve, and what you've tried. We'll get to know your people, resources, concerns, and opportunities. Then we'll create a program that is all about how you succeed.

These aren't classes about marketing theory--they are specific strategies for your people, your products, and your company.

Core elements of the program

Your program can include these sessions or additional topics customized just for you:

• Word of Mouth 101: Getting everyone on the same page
  
  
• Word of Mouth Training Sessions: Hands-on working sessions with key personnel to develop word of mouth action plans. Identify exceptional activities to be expanded, areas for improvement, and new opportunities. Sessions will focus on key techniques such as blogging, social networks, viral marketing, evangelists, buzz generation, product reviews, offline word of mouth, dealing with negative word of mouth, legal issues, specific products or markets, online communities, experiential marketing, and more. Your program will be created based on in-depth discussion prior to the seminar.
  
  
• Word of Mouth Idea Brainstorming: We will work with you to generate specific word of mouth marketing plans that you can use immediately. We'll focus on both short-term impact and long-term change.
  
  
• Planning and Execution: We will identify the most realistic ideas from the workshop and lay out action items for further development, including execution plans and next steps.

Team excitement and buy-in

A major goal of our program is to help you get widespread buy-in across your company. Actually, we will get everyone excited about word of mouth and begging to get involved.

Word of mouth marketing is fun and rewarding, but like all new things, it's sometimes scary or threatening. We'll get everyone on the same page and get them feeling good about it. Sessions will be customized to address the specific concerns of resistant departments/executives, using tangible lessons from other companies like yours that have thrived with word of mouth marketing. (We'll even make the lawyers happy.)

Of course, most sessions will speak to your base of support to keep them pumped up and raring to go.

Follow-through

When the session is over we won't walk out the door and leave you to figure it out on your own. All of our engagements include follow-up services to make sure you continue moving ahead. You will always get:

• Ongoing access: You'll be able to call us and work through questions, fix problems, and brainstorm new ideas.
• Introductions: We'll help you find the right partners and agencies to execute the plans we develop.

The fastest way to generate sales with word of mouth

You'll get the maximum payoff in the shortest time with our focused, intense consulting services. We'll customize a program for you that delivers straightforward strategies that are affordable, doable by your existing team, and deliver revenue fast. You'll have results to brag about in just a few weeks, because we know how to identify the specific strategies that you can implement quickly for maximum results at the lowest cost.

Proven results

GasPedal has helped fantastic marketers generate significant improvements in their marketing. Our clients include TiVo, Kimberly-Clark, Dell, Ralph Lauren, eBay, and more.